By creating simple but unexpected communication, we want to give Svenska Djurambulansen the attention they deserve - from both animal enthusiasts and the general public. To succeed in this, we use a startling headline whose message is first explained in the body text. With the help of this surprise moment, we hope to entice the recipient to read on. The design is kept simple to give focus to the message.

Social Media – 

Our sketch for social media continues to play on our print, but is in a moving format with sound. Here we choose to, unlike in the print, highlight specific animals that Svenska Djurambulansen runs over. This is to make the communication feel even more direct and apt. We imagine that the post is sponsored to reach a broad target group, but that it can also be posted as an organic post in the Swedish Animal Ambulance's own channels.